Hello there, new logo…
After 14 years, the iconic Ubisoft logo was changed to a swirl variation on the back of a fantastic launch for Far Cry 5, despite more leaks being reported for the upcoming franchise title, Assassin’s Creed: Origins.
According to the company’s blog post on Wednesday, “Our new logo is minimalist, modern and monochromatic. It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for.”
Considering that Ubisoft has evolved over the years, starting out as a game distributor, now 2017, a globally recognised gaming publisher, their logo has changed a bit over the years:
The company further added, “With this new look, we proudly embrace our role as a creator of worlds and invite you, the players, to continue playing, engaging, and growing with us.”
Well, I’m liking this new logo and we can’t wait to see what the company will present at their E3 conference this month.
